Abbie Griffin Books

Marketing: Best Practices

By Patrick Dunne, Ilkka A. Ronkainen, Bilaji Krishnan, Jagdish N. Sheth, K. Douglas Hoffman, John H. Jr. Lindgren, Abbie Griffin, Michael D. Hutt, Robert F. Lusch, Michael R. Czinkota, Terence A. Shimp, Peter R. Dickson, Bert Rosenbloom

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Marketing Principles and Best Practices

By Patrick Dunne, Balaji C. Krishnan, K. Douglas Hoffman, Abbie Griffin, Michael D. Hutt, Robert F. Lusch, Michael R. Czinkota, Peter R. Dickson

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The PDMA ToolBook 3 for New Product Development Product Development and Management ToolBooks

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The PDMA Handbook of New Product Development

By Milton D. Rosenau, Abbie Griffin, George A. Castellion, Ned F. Anschuetz

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With thirty-three chapters written by leading professionals in the field, The PDMA Handbook of New Product Development offers authoritative practical information on every stage of the product devel...

Open Innovation

By Serdar S. Durmusoglu, Charles H. Noble, Abbie Griffin

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Marketing Principles and Best Practices with Access Certificate Xtra and InfoTrac

By Patrick Dunne, K. Douglas Hoffman, Abbie Griffin, Michael R. Czinkota, Peter R. Dickson

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PDMA ToolBook 3 for New Product Development

By Stephen Somermeyer, Abbie Griffin

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PDMA ToolBook 2 for New Product Development

By Stephen Somermeyer, Abbie Griffin, Paul Belliveau

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PDMA ToolBook 1 for New Product Development

By Stephen Somermeyer, Abbie Griffin, Paul Belliveau

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The PDMA ToolBook 1 for New Product Development

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.