Adrian Palmer Books
Principles of Services Marketing
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the dif...
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The Business Environment
This textbook introduces students to business by exploring the dynamics of the business environment. It demonstrates the effects of these dynamics on business organisations and illustrates how deci...
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Principles of Services Marketing
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the dif...
Read More