The Disadvantaged Consumer

By Alan R. Andreasen

Strategic Marketing for NonProfit Organizations

By Philip Kotler, Alan Andreasen

Strategic Marketing for Non-Profit Organizations

By Philip Kotler, Alan Andreasen, Alan R. Andreasen

Strategic Marketing for Nonprofit Organizations

By Philip Kotler

Marketing social change

By Alan R. Andreasen

Marketing Social Change offers a revolutionary approach to solving a range of social problems - drug use, smoking, pollution, unsafe sex, and overpopulation - by applying marketing techniques and c...

Marketing research that won't break the bank

By Alan R. Andreasen

"In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and...

Public policy and marketing thought

By

Minorities and marketing

By

Diffusing marketing theory and research

By

Ethics in Social Marketing

By Alan R. Andreasen