Alan S. Cleland Books

Project Management
Project Management

By Cleland

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The market value process
The market value process

By Alan S. Cleland

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The Market Value Process provides a groundbreaking, practical approach to the strategic planning process that solves the "combined-value problem" - tying together customer and shareholder value - a...

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Das Market value Konzept
Das Market value Konzept

By Alan S. Cleland

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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