Alex Pentland Books

Social Physics
Social Physics

By Alex Pentland

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From one of the world’s leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence...

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From pixels to predicates.
From pixels to predicates.

By Alex Pentland

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Honest Signals
Honest Signals

By Alex Pentland, Tracy Heibeck

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Honest Signals
Honest Signals

By Alex Pentland

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How understanding the signaling within social networks can change the way we make decisions, work with others, and manage organizations.How can you know when someone is bluffing? Paying attention?...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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