Barry Berman Books

Marketing
Marketing

By Joel R. Evans

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Marketing
Marketing

By Joel R. Evans, Barry Berman

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xxxi, 687, 39, 23 p. : 28 cm

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Ling shou guan li
Ling shou guan li

By Barry Berman

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Ben shu ji yu zhan lüe de shi jiao, Yi shi jian xian hou wei shun xu, Quan mian, Xi tong di jie shao le yu ling shou you guan de ge fang mian zhi shi. Quan shu gong ba pian, Fen bie jiang shu le ka...

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Marketing
Marketing

By Joel R. Evans, Barry Berman

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Test bank Retail management
Test bank Retail management

By Barry Berman

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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