Barry Libert Books
Barack, Inc.: Winning Business Lessons of the Obama Campaign
By Barry Libert
Examines the strategies of Brack Obama's successful presidential campaign, discussing the use of Internet technology, the establishment of online social networks, and the sustained discipline of st...
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The network imperative
By Barry Libert
"Digital networks are changing all the rules of business. New, scalable, networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting the growth, scale, and profit poten...
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