Bob Lutz Books

Car Guys vs. Bean Counters
Car Guys vs. Bean Counters

By Bob Lutz

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“One of the most acute books about management and how com­panies work in practice that I have read in a long time. If anyone wants to know exactly how the U.S. auto industry got into trou...

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Icons and Idiots
Icons and Idiots

By Bob Lutz

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When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived...

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Best I Could Do
Best I Could Do

By Bob Lutz, Markus Ristich

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Icons and Idiots
Icons and Idiots

By Bob Lutz

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When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had surviv...

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Car Guys vs. Bean Counters
Car Guys vs. Bean Counters

By Bob Lutz

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A legend in the car industry reveals the philosophy that's starting to turn General Motors around. In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by mak...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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