Brian Wansink Books

Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity

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"Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition." "Wansink argues that the true challenge in marketing nutrition li...

WWHP 98.3FM Interactive Case Study

By Brian Wansink

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Mindless Eating

By Brian Wansink

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This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing...

Mindless Eating

By Brian Wansink

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Mindless Eating

By Brian Wansink

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Asking Questions

By Norman M. Bradburn

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"Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires - the most widely used method for collecting information abou...

Mindless Eating: Why We Eat More Than We Think UNABRIDGED

By Brian Wansink

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Mindless eating

By Brian Wansink

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Carefully conducted studies over many years show the same thing: that our eating habits are almost entirely unconscious, and can be influenced by hundreds of outside factors. While detailing his si...

Mindless Eating

By Howard Hughes

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Essen ohne Sinn und Verstand

By Brian Wansink

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.