Bruce Wrenn Books

Marketing Research

By Bruce Wrenn, Robert E. Stevens, David L. Loudon

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Marketing Research

By Bruce Wrenn, Robert E. Stevens, David L. Loudon

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Marketing management

By David L. Loudon

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The Marketing Research Guide carries readers step-by-step through the complete marketing research process, providing worksheets, sample proposals, questionnaires, and a copy of a final report to gi...

Scriptural Foundations for Marketing

By Bruce Wrenn, Jacquelyn Warwick, Harwood Hoover Jr.

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Marketing Research

By Bruce Wrenn, David L. Loudon, Stevens Robert E.

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The essentials of marketing research

By Lawrence S. Silver

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Marketing Research

By Bruce Wrenn, David L. Loudon, Stevens Robert E.

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Marketing Management

By Bruce Wrenn, David L. Loudon, Robert Stevens

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Marketing planning guide

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.