Cathy M. Neal Books

Consumer Behaviour: Implicit Market Strategies: Implications for Marketing Strategy

By Hawkins

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Consumer Behaviour CD

By Cathy M. Neal

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Marketing professionals and the broader business community recognise that the focus of business strategy must be on the consumer. This book presents the fundamental concepts in a contemporary conte...

Consumer Behaviour

By Cathy M. Neal

Average: 0.00, 0 Ratings

Consumer Behaviour

By Cathy Neal Pascale Quester Delbert I. Hawkins

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.