Charles W. Hofer Books

Future Firms: How America's High Technology Companies Work
Future Firms: How America's High Technology Companies Work

By Eric J. Bolland

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America's fastest-growing cutting-edge companies, high technology businesses, have been celebrated and popularized but not well understood. This comprehensive examination of high technology busines...

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Measuring Organizational Strategy
Measuring Organizational Strategy

By Hofer

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Strategy formulation
Strategy formulation

By Charles W. Hofer

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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