Charles W. Lamb Books

Bundle: MKTG (with Marketing CourseMate with eBook Printed Access Card), 5th Music 2 Go Printed Access Card
Bundle: MKTG (with Marketing CourseMate with eBook Printed Access Card), 5th Music 2 Go Printed Access Card

By Carl McDaniel, Charles W. Lamb, Joe F. Hair

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Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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