Chris Gassen Books

Marketing Dynamics Instructor's Resource CD

By Michelle Walker, Cynthia Gendall Basteri, Jennie Sobel, Brenda Clark, Chris Gassen

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Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion. Essential market research and identification of the target m...

Marketing Dynamics ExamViewRG Assessment Suite

By Michelle Walker, Cynthia Gendall Basteri, Jennie Sobel, Brenda Clark, Chris Gassen

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Marketing Dynamics Instructor's Presentations for PowerPoint: Individual License

By Michelle Walker, Cynthia Gendall Basteri, Jennie Sobel, Brenda Clark, Chris Gassen

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Marketing Dynamics Instructor's Presentations for PowerPoint: Site

By Michelle Walker, Cynthia Gendall Basteri, Jennie Sobel, Brenda Clark, Chris Gassen

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.