Chris Trimble Books

Balancing act
Balancing act

By Caterina Ruggeri Laderchi

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Balancing act
Balancing act

By Caterina Ruggeri Laderchi

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Beyond The Idea
Beyond The Idea

By

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Reverse innovation
Reverse innovation

By Vijay Govindarajan

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"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new appr...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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