Christopher A. Bartlett Books

Managing across borders
Managing across borders

By Christopher A. Bartlett

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With deregulation, privatization, and information technology transforming competition, the transnational model continually evolves. In a timely response to this dynamically changing business world,...

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The individualized corporation
The individualized corporation

By Christopher A. Bartlett, Sumantra Ghoshal

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Based on six years of research and hundreds of interviews with managers at every level in such companies as Intel, ABB, Canon, 3M, and McKinsey, The Individualized Corporation explores the collapse...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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