Dave Chaffey Books

E-Business and E-Commerce Management

By Dave Chaffey

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Internet Marketing: Strategy, Implementation and Practice

By Fiona Ellis Chadwick, Dave Chaffey, Richard Mayer, Kevin Johnston

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Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that o...

Digital Marketing Excellence Planning Optimizing and Integrating Online Marketing

By Dave Chaffey, PR Smith

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Digital Marketing 6th Edition

By Fiona Ellis Chadwick, Dave Chaffey

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Digital Business and E Commerce Management

By Dave Chaffey, David Edmundson Bird, Tanya Hemphill

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Digital Marketing

By Fiona Ellis Chadwick, Dave Chaffey

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E Business and E Commerce Management with Companion Website with GradeTracker Student Access Card 3rd Edition

By Dave Chaffey

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Groupware, workflow, and intranets

By Dave Chaffey

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.