David B. Brinkerhoff Books

Bundle: Essentials of Sociology, 8th WebTutor? ToolBox for Blackboard(R) Printed Access Card
Bundle: Essentials of Sociology, 8th WebTutor? ToolBox for Blackboard(R) Printed Access Card

By Suzanne T. Ortega, Rose Weitz, David B. Brinkerhoff, Lynn K. White

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Pick up the sociology textbook that helps you study, is easy to read, and has the study aids built right in. ESSENTIALS OF SOCIOLOGY takes real-world scenarios and shows you how to use sociology to...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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