David E. Gumpert Books

Inc. magazine presents how to really create a successful business plan
Inc. magazine presents how to really create a successful business plan

By David E. Gumpert

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This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who are the buyers? Product/Service issues...

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Gouster Girl
Gouster Girl

By David Gumpert

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The Raw Milk Answer Book
The Raw Milk Answer Book

By David E. Gumpert

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The Raw Milk Answer Book raises the most difficult questions surrounding our most controversial food--about the risk of getting seriously ill, whether it should be fed to children, the credibility...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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