David Sally Books

The Numbers Game
The Numbers Game

By Chris Anderson, David Sally

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Moneyball meets Freakonomics in this myth-busting guide to understanding—and winning—the most popular sport on the planet. Innovation is coming to soccer, and at the center of it all ar...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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