Don E. Schultz Books

Strategic advertising campaigns
Strategic Advertising Campaigns
Sales promotion essentials
Integrated marketing communications
Integrated marketing communications

By Don E. Schultz

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Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing - the fact, that mass media advertising, by itself, no longer works. This landmark boo...

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Sales promotion essentials
Sales Promotion Essentials
Strategic advertising campaigns
Essentials of advertising strategy
Sales promotion management
Strategic advertising campaigns

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