Don Hutson Books

Selling Value
Selling Value

By Don Hutson

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Sell Value Not Price
Sell Value Not Price

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The One Minute Negotiator
The One Minute Negotiator

By Don Hutson, George Lucas

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“If you walk into battle with [these] simple principles . . . you'll walk away with what you want and leave the other person happier for having done the deal.” —Dave Ramsey, host...

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Standing Out from the Crowd
Standing Out from the Crowd

By Don Hutson

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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