Don Peppers Books

Marketing One to One
Marketing One to One

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Enterprise one to one
Enterprise one to one

By Don Peppers

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Extreme Trust
Extreme Trust

By Don Peppers, Martha Rogers

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Not so long ago, being reasonably trustworthy was good enough. But soon only the extremely trustworthy will thrive.  In the age of smartphones and social networks, every action an organization take...

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Life's A Pitch...Then You Buy
Life's A Pitch...Then You Buy

By Don Peppers

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Learn How To Get Everything You Want And  More In The Ultimate Book On The Not-So-Gentle  Art Of Persuasion From Don Peppers,  Pitchman Extraordinaire And Author Of The  One-To-One Future (46,000 S...

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Return on Customer
Return on Customer

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Customer Data Integration
Customer Data Integration

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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