Donald David Hoffman Books

Visual intelligence
Visual intelligence

By Donald D. Hoffman

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"In an informal style replete with illustrations, cognitive scientist Donald Hoffman presents the compelling scientific evidence for vision's constructive powers, and in so doing he unveils a gramm...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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