Douglas Bullis Books

Succeed in business.
Succeed in business.

By Douglas Bullis

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Selling to India's consumer market
Selling to India's consumer market

By Douglas Bullis

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Douglas Bullis goes beyond the usual superficial accounts found in the usual import/export books and provides something truly unique: an in-depth analysis of what India needs from the rest of the w...

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Preparing for electronic commerce in Asia
Preparing for electronic commerce in Asia

By Douglas Bullis

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"In this book, Bullis presents a non-technical look at the state of information technology (IT) and how people in the emerging Asian marketplace envision its future, especially in places like Singa...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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