Dr Stephen Pettitt Books

OneKey Blackboard: Brassington, Principles of Marketing
Online Course Pack: Essentials of Marketing with OneKey CourseCompass Access Card: Brassington, Essentials of Marketing 1e and Marketing Plan Pro 6.0: ... Access Card AND Marketing Plan Pro 6.0
Value Pack: Principles of Marketing with Marketing in Practice Case Studies DVD for Pack:Volume 1: AND Marketing in Practice Case Studies v. 1
Value Pack: Operations Management with Principles of Marketing and International Business with Financial Accounting and Reporting with E-Business and ... AND European Economics
Business Valuepack (Msc) 2e: WITH Economics AND Corporate Strategy AND Essentials of Marketing AND Human Resource Management AND Accounting and ... AND Practical Research, Planning and Design
Valuepack: Essentials of Marketing with Marketing Plan Pro 6.0: AND Marketing Plan Pro 6.0
Valuepack: Essentials of Marketing with Marketing Plan Handbook and Marketing Plan Pro: International Edition

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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