Drew Eric Whitman Books

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Cashvertising Online

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Badvertising
Badvertising

By Jim Morris, Drew Eric Whitman

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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