Erdener Kaynak Books

Comparative marketing systems
Comparative marketing systems

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International marketing management
International marketing management

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World food marketing systems
World food marketing systems

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Global Business
Global Business

By Kam Hon Lee, Erdener Kaynak

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International management leadership
International management leadership

By Raimo Nurmi

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International Management Leadership helps you develop the leadership skills that will enable your firm to stay competitive in today's global business environment. From the necessary international p...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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