Eric Lofholm Books

How to sell in the new economy
How to sell in the new economy

By Eric Lofholm

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Selling can be incredibly profitable. It can also be extremely fun when you have the necessary knowledge and you know how to apply it. But the rules have changed. The way in which Americans buy has...

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The system
The system

By Eric Lofholm

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"Contrary to the myth that you have to be a born salesman, selling is a step-by-step system that anyone can learn. In this book renowned sales trainer Eric Lofholm distills the secrets of sales suc...

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Duplication
Duplication

By Eric Lofholm, Judy O Higgins

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Focus
Focus

By James Karl Butler, Eric Lofholm

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Leverage
Leverage

By Eric Lofholm

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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