Ferrell,O. C. Books

Business : A Changing World With CD And Olc
Business : A Changing World With CD And Olc

By LINDA, O. C. Ferrell, Ferrell,O. C., Ferrell, Linda; Ferrell, O. C.; Hirt, Geoffrey A., Linda; Ferrell, O. C.; Hirt, Geoffrey A. Ferrell, O. C. Ferrell, Geoffrey A. Hirt, Linda Ferrell, O C Ferrell, Geoffrey A Hirt, Linda Ferrell, Hirt, Geoffrey A. Ferrell

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Enables you to cover the topics at the level of depth you want. With market-leading teaching support and the content available, this is an introductory business textbook on the market.

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Business: A Changing World
Business: A Changing World

By Geoffrey Hirt, O. C. Ferrell, Linda Ferrell, Ferrell,O. C., Ferrell,Linda, Hirt, Geoffrey A

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Overview: Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and s...

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Managing Risks For Corporate Integrity: How To Survive An Ethical Misconduct Disaster
Managing Risks For Corporate Integrity: How To Survive An Ethical Misconduct Disaster

By O. C. Ferrell, Robert Chandler, Ferrell,O. C., Lynn Brewer, Brewer, Lynn, Chandler, Robert C

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Ch. 1. Overview -- Ch. 2. The Personal Disasters Behind The Headlines -- Ch. 3. The Role Of Leadership In Recognizing And Avoiding Organizational Misconduct -- Ch. 4. Discovering And Assessing A Co...

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Marketing Strategy
Marketing Strategy

By O. C. Ferrell, Ferrell,O. C., Michael Hartline, Hartline, Michael D

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The market planning framework outlined in this textbook develops competitive marketing strategies by analyzing an organization's internal strengths and weaknesses and external opportunities and thr...

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Marketing Express
Marketing Express

By O. C. Ferrell, Ferrell,O. C., William M. Pride, Pride, William M., 1942-

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MARKETING EXPRESS 2/e is Pride/Ferrell's condensed version of their FOUNDATIONS OF MARKETING, 4/e. In this edition of MARKETING EXPRESS, the authors do not include the cases and end-of-book appendi...

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Business And Society: A Strategic Approach To Social Responsibility & Ethics, Sixth Edition
Business And Society: A Strategic Approach To Social Responsibility & Ethics, Sixth Edition

By O. C. Ferrell, Ferrell, Ferrell,O. C., Thorne, Ferrell, Thorne, And Ferrell, Ferrell,Linda, Thorne, Debbie M, And Ferrell

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Social Responsibility Framework -- Strategic Management of Stakeholder Relationships -- Corporate Governance -- Legal, Regulatory, and Political Issues -- Business Ethics and Ethical Decision-Makin...

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Marketing Channels And Supply Chain Networks In North America: A Historical Analysis
Marketing Channels And Supply Chain Networks In North America: A Historical Analysis

By Robert D. Tamilia, Karen Hopkins, O. C. Ferrell, Ferrell,O. C., Tamilia, Robert D., Hopkins, Karen

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"This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the per...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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