Frank V. Cespedes Books

Going to market
Going to market

By E. Raymond Corey

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Going to market
Going to market

By E. Raymond Corey

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Concurrent marketing
Concurrent marketing

By Frank V. Cespedes

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Companies today have the capability to develop higher quality products and services faster than ever before. Advances in production quality, cycle time, supply chain arrangements, and customer info...

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Aligning strategy and sales
Aligning strategy and sales

By Frank V. Cespedes

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x, 313 pages : 24 cm

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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