Frederick E. Webster Books

Social aspects of marketing
Social aspects of marketing

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Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company
Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company

By Frederick E. Jr. Wester, Frederick E. Webster, Frederick E. Webster Jr.

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Starting out as a support function for sales in the 1990s, marketing has evolved over the past four decades into the driving force behind business strategic planning for the 1990s. The past decade...

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