G. Wright Books

Expertise and decision support
Expertise and decision support

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China
China

By Peter Xiaoming Yu

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China: Ancient Culture, Modern Society provides a much-needed starting point for piecing together the many parts of the complex puzzle that is China. More than simply a guidebook or historical surv...

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Scenario Thinking: Practical Approaches to the Future
Scenario Thinking: Practical Approaches to the Future

By George Wright

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"Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and pro...

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Scenario Thinking
Scenario Thinking

By G. Wright, G. Cairns

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Scenario Thinking
Scenario Thinking

By G. Wright, G. Cairns

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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