Geoffrey A. Moore Books

Crossing the Chasm

By Geoffrey A. Moore

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Inside the tornado

By Geoffrey A. Moore

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"In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstrea...

Inside the Tornado

By Geoffrey A. Moore

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Living on the Fault Line

By Geoffrey A. Moore

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The gorilla game

By Geoffrey A. Moore

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Living on the Fault Line

By Geoffrey A. Moore

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Dealing with Darwin

By Geoffrey A. Moore

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The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably be...

Zone to Win

By Geoffrey A. Moore

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Zone to Win

By Geoffrey A. Moore

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The Gorilla Game

By Tom Kippola, Geoffrey A. Moore, Paul Johnson

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.