George A. Akerlof Books

Phishing for phools
Phishing for phools

By George A. Akerlof

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Akerlof and Shiller argue that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through man...

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Sazan Avi
Sazan Avi

By George A. Akerlof

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Animal spirits Korean edition
Animal spirits Korean edition

By N A

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Aident it i kyongjehak
Aident it i kyongjehak

By George A. Akerlof

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"In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most recent paper was wrong. Identity, she argued, was the missing element that would h...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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