George Lois Books

What's the Big Idea?: How to Win with Outrageous Ideas

By George Lois, Bill Pitts

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Paul Rand

By Steven Heller

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"Sellebrity is at once a poignant culmination of Lois' ideas and memoirs, and a showcase of 139 of his most influential celebrity campaigns for culture-bending products such as Xerox, ESPN, Jifly L...

Damn good advice for people with talent

By George Lois

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Verdammt gute Tipps fur Leute mit Talent

By George Lois

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Spanish Damn Good Advice

By George Lois

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Iconic America

By George Lois, Tommy Hilfiger

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Iconic America

By George Lois, Tommy Hilfiger

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The art of advertising

By George Lois

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.