Gerald E. Hills Books

Marketing Management

By David W. Cravens

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Research At the Marketing 1993

By Gerald E. Hills

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Research At the Marketing 1995

By Gerald E. Hills

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Marketing and entrepreneurship

By Gerald E. Hills

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The book begins with a rich collection of five articles on the nature of entrepreneurship and its relationship to marketing. This may be the single best array of definitional perspectives ever writ...

Research at the marketing entrepreneurship interface

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Entrepreneurship Education A Global View

By Gerald E. Hills, Harold P. Welsch, Heinz Klandt, Robert H. Brockhaus Snr.

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.