Gerald J. Alred Books

The business writer's companion
The business writer's companion

By Gerald J. Alred

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452 p. ;

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The Business Writer's Handbook
The Business Writer's Handbook

By Gerald J. Alred, Walter E. Oliu, Charles T. Brusaw

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"The seventh edition of this classic comprehensive reference is now easier to use and more thorough than ever. With up-to-date coverage of workplace technology - from e-mail, Internet research, and...

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The Handbook of Technical Writing, Seventh Edition
The Handbook of Technical Writing, Seventh Edition

By Gerald J. Alred

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"This resource - alphabetically arranged for quick reference - provides guidance on the writing process, in-depth treatment of grammar and usage, abundant real-world examples of technical writing,...

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Writing From A to Z
Writing From A to Z

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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