Gerald Pintel Books

Principles of Selling
Principles of Selling

By Jay Diamond

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Principles of Marketing
Principles of Marketing

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Retail Buying
Retail Buying

By Jay Diamond

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Retailing
Retailing

By Gerald Pintel

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Retailing
Retailing

By Gerald Pintel

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Retailing
Retailing

By Gerald Pintel

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Retailing
Retailing

By Gerald Pintel

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Retail Buying
Retail Buying

By Jay Diamond

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Retail Buying
Retail Buying

By Jay Diamond

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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