Gordon Adler Books

Winning at Service: Lessons from Service Leaders
Winning at Service: Lessons from Service Leaders

By Gordon Adler, Waldemar Schmidt, Els Van Weering

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As service becomes a more and more important factor in customer choice, all executives with the ambition of building a world class company should read this book. "This book identifies the critical...

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Socialism or nationalism?
Socialism or nationalism?

By Jon West

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Management Communication
Management Communication

By Gordon Adler

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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