Jack W. Plunkett Books

Plunkett s food industry almanac
Plunkett s food industry almanac

By Jack W. Plunkett

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The food industry is among the most competitive and globally-linked of all business sectors. For example, many of America's best-known food packagers, such as Heinz, get 30%, 50% and even higher pe...

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Plunkett s infotech industry almanac
Plunkett s infotech industry almanac

By Jack W. Plunkett

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Plunkett's InfoTech Industry Almanac presents a complete analysis of the technology business, including the convergence of hardware, software, entertainment and telecommunications. This market rese...

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Plunkett s sports industry almanac
Plunkett s sports industry almanac

By Jack W. Plunkett

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The sports business is a dynamic and growing industry in the U.S., Europe, Asia Pacific and elsewhere. In addition to major sporting leagues and teams, related sectors include sporting goods manufa...

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Plunkett's Airline, Hotel & Travel Industry Almanac 2011
Plunkett's Airline, Hotel & Travel Industry Almanac 2011

By Jack W. Plunkett

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A complete market research guide to the travel and tourism industry, including airlines, hotels, tour operators, travel agencies, e-commerce, cruise lines and trains. A tool for competitive intelli...

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Plunkett's games, apps and social media industry almanac 2012
Plunkett's games, apps and social media industry almanac 2012

By Jack W. Plunkett

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Everything you need to know about the business of games, apps and social media--a powerful tool for market research, strategic planning, competitive intelligence or employment searches. Includes tr...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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