Jack Zanville Sissors Books

Problems in Marketing Management
Problems in Marketing Management

By Sissors

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The Art of Editing
The Art of Editing

By Brian S. Brooks

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Advertising media planning
Advertising media planning

By Jack Zanville Sissors

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"Through five previous editions, Advertising Media Planning has proven to be essential to the success of both practicing and aspiring media planners. Now in its sixth edition, it continues to prov...

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Media Planning Workbook
Media Planning Workbook

By Jack Z. Sissors

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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