Jennifer Lees Marshment Books

Routledge handbook of political marketing
Current Issues in Political Marketing
Political marketing
The political marketing game
The political marketing game

By Jennifer Lees Marshment

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"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a...

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Political Management
Political Management
Global Political Marketing
Political Marketing
Routledge handbook of political marketing
Political marketing and British political parties

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