John Bessant Books

High Involvement Innovation
High Involvement Innovation

By John Bessant

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"Designed for MBA and MSc courses in the management of technology and innovation. High-Involvement Innovation will also be highly relevant to practising managers who are facing the challenge of try...

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Managing innovation
Managing innovation

By Joseph Tidd

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Strategic operations management
Strategic operations management

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Stacking the Chips
Stacking the Chips

By Sam Cole, John Bessant

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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