John Burnett Books

Advertising

By Sandra Moriarty, John Burnett, William Wells

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Advertising: Principles and Practice

By Wells William

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Advertising: Principles and Practice

By Wells William, Sandra Moriarty, John Burnett, William D. Wells

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Advertising: Principles and Practice

By John Burnett, William Wells, Sandra E. Moriarty

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"In order to build effective advertising campaigns, the cutting edge of humor, new media, and technology must be partnered with solid fundamentals such as market research and media buying."--BOOK J...

Advertising: Principles and Practice

By Wells William, Sandra Moriarty, John Burnett, William D. Wells

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Introduction to Marketing Communications: An Integrated Approach

By Sandra Moriarty, John Burnett, Burnett John

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Advertising: Principles and Practice

By Wells William, Sandra Moriarty, John Burnett, William Wells

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Advertising: Principles & Practice

By John Burnett, William Wells, Sandra E. Moriarty

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Destiny Obscure

By Various

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Useful Toil

By John Burnett

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How to Convert ISBN-10 to ISBN-13 (and Vice Versa): A Complete Guide

If you’re in the world of books—whether as a publisher, librarian, bookseller, or avid collector—you’ve likely come across the terms ISBN-10 and ISBN-13. Understanding these formats and knowing how to convert between them is essential for maintaining consistency and compatibility in book records. In this post, we’ll cover everything you need to know about ISBN conversions, step by step.

What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.