John F. Tanner Books

Dynamic Customer Strategy
Dynamic Customer Strategy

By John F. Tanner

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Selling
Selling

By Stephen Bryon Castleberry, John F. Tanner

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"Account-based marketing, customer lifetime value, artificial intelligence-all are influencing the way sales is done and taught. We believe that the partnering approach continues to be the best ove...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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