John Mason Books

An Enemy Called Average
An Enemy Called Average

By John Mason

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This is the new, updated and expanded version of the national best-selling book, An Enemy Called Average, originally published in 1990. Stand Out - Don't Blend In! Within every person is a desire t...

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If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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