Joseph Turow Books

Daily You
Daily You

By Joseph Turow

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Media Today
Media Today

By Joseph Turow

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Media Today
Media Today

By Joseph Turow

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Media Today
Media Today

By Joseph Turow

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Breaking Up America: Advertisers and the New Media World
Breaking Up America: Advertisers and the New Media World

By Joseph Turow

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This book is about the way the advertising industry has been fragmenting America and what that may mean for the media and society. The advertiser's aim has been to package individuals, or groups of...

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Media Today
Media Today

By Joseph Turow

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Niche Envy
Niche Envy

By Joseph Turow

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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