Kate Gillespie Books

Global Marketing
Global Marketing

By Kate Gillespie

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Global Marketing
Global Marketing

By Kate Gillespie

Average: 0.00, 0 Ratings

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Global Marketing
Global Marketing

By Kate Gillespie

Average: 0.00, 0 Ratings

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Bundle: Global Marketing, 3rd WebTutor? ToolBox for Blackboard(R) Printed Access Card
Bundle: Global Marketing, 3rd WebTutor? ToolBox for Blackboard(R) Printed Access Card

By H. David Hennessey, Kate Gillespie

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Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life e...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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