Kaye Sung Chon Books
The Growth Strategies Of Hotel Chains
By Onofre Martorell Cunill, Onofre Martorell Ph.D. Cunill
This textbook presents an overview of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their presen...
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Managing sustainable tourism
Intelligently designed tourism strategies for the twenty-first century Successful tourism development and marketing are dependent on maintaining a delicate balance between economic growth and the p...
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