Kaye Sung Chon Books

Vietnam Tourism
Vietnam Tourism

By Arthur Asa Berger

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The Growth Strategies Of Hotel Chains
The Growth Strategies Of Hotel Chains

By Onofre Martorell Cunill, Onofre Martorell Ph.D. Cunill

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This textbook presents an overview of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their presen...

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Managing sustainable tourism
Managing sustainable tourism

By David L. Edgell

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Intelligently designed tourism strategies for the twenty-first century Successful tourism development and marketing are dependent on maintaining a delicate balance between economic growth and the p...

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What is an EAN and How Does it Relate to an ISBN?

If you’ve ever purchased a product online or in a store, you’ve likely come across a barcode. Behind these barcodes lies a standardized system that makes modern commerce possible. Two key codes often encountered are the EAN (European Article Number) and ISBN (International Standard Book Number). But what are they, how are they connected, and why are they so crucial? Let’s explore.

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